Carmine Orso joins UNIGOM as Business Development Specialist
UNIGOM has strengthened its commercial team with the appointment of Carmine Orso as Business Development Specialist, a role he took up on 26 October 2026. Orso will work closely with Luciano Palmitessa to develop distribution partnerships and commercial projects across the company’s entire brand portfolio.
His work will initially focus on Italy before extending to international markets, in line with company priorities and alongside the managers responsible for each market. He will liaise with partners and implement jointly agreed initiatives, coordinating with the relevant departments.
His responsibilities will include developing BE U – Discover the Power of Uniqueness with Us, the programme dedicated to distributor partners. Orso will work directly with individual distributors, buying groups and the partners’ key customers. The aim is to identify new business development opportunities together with partners through initiatives that highlight the specialist strengths of the UNIGOM range and reinforce its market presence.
“UNIGOM’s growth follows a clear direction, based on specialisation, product quality and selective distribution. Our investments in manufacturing capacity and product development deliver greater value when we can work with distributors on projects that match their ambitions. In Carmine Orso, I recognised the market knowledge and vision needed to work alongside me and help drive forward the work started with BE U. Those who invest in our brands must be able to rely on our commitment to strengthening their market position and creating new opportunities for growth,” says Luciano Palmitessa, Chief Marketing Officer & CEO of UNIGOM.
Orso brings experience gained across different parts of the automotive distribution chain. He began his career at ERA, where he spent ten years, moving from the warehouse into operations and customer care before taking on field sales responsibilities. After managing several geographical territories, he became Area Manager for Central and Southern Italy and subsequently took on nationwide responsibility for trade services. He later joined OCAP as Commercial Director for Italy, where he worked on developing the domestic market, building a network of sales agents and strengthening relationships with motor factors and buying groups, while continuing to work with distributors in areas where that channel plays a strategic role. His responsibilities later expanded to include the coordination of commercial activities in Western Europe and the Americas.
“My decision to join Unigom stems from my belief that the company is now a recognised name in the market and offers an environment in which I can contribute directly to creating new opportunities for growth,” comments Carmine Orso.
The appointment forms part of an investment programme covering the expansion of production facilities and the development of new components, including the moulds needed to broaden UNIGOM’s specialist range of rubber and rubber-to-metal components. The company’s new offices are intended to accommodate the additional staff needed to support its development and serve distributor partners. Investment in commercial expertise serves the same purpose: dedicating people and resources to delivering the projects UNIGOM intends to develop with its network.
